The IOC rules are militantly firm and relatively clear: No one can go near video footage or GIFs of anything that happens during the Olympics without paying for it.
Their 6-page diktat opens with a typically verbose marathon of a sentence that aims to cover every conceivable eventuality or loophole:
And woe betide anyone who doesn't listen. Particularly if you're a Venezuelan blogger with 42,000 followers on Twitter.
While most media and many social media users have abided by the IOC's demands, some haven't.
Take Luigino Bracci Roa, who tweets as @Lubrio. This is how his account looks today: Read more...
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