A survey of U.S. consumers by Bank of America Merrill Lynch found that a staggering 12% of the population was planning to buy Apple’s new wireless AirPods when they go on sale next month. That would represent total revenue of $3B, reports Business Insider.
Purchase intention surveys tend to be optimistic, it being easier to say you’ll buy something than actually going out and handing over the $159, but even for intenders, that’s a huge number …
Filed under: Apple
