Monday, September 19, 2016

Comment: Apple seems embarrassed about its iPhone camera bump, at least in some advertising

As part of its promotion of Earth Day this year, Apple had released a video on YouTube promoting its new iPhone recycling robot, Liam. The video anthropomorphized the robot, giving it a playful quality as it took apart iPhones to help recycle the materials to be used further down the line. Eagle-eyed viewers quickly noticed that the iPhone 6/6s in the video was missing the infamous camera bump. Some thought it was strange camera angles, but in Apple’s latest Apple Music promo, we see that familiar missing camera bump creep up again, and this time with the iPhone 7…

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Filed under: Apple