Wednesday, July 27, 2016

First Click: iPhone sales are shrinking for the same reason that Pokémon Go is thriving

Apple today finds itself in the unusual position of having not one, but two consecutive quarters of slumping iPhone sales. The company’s stock price, however, has gone in the opposite direction, rising in response to Apple outperforming direr expectations. Those traders aren’t crazy. They just understand a phenomenon that is reaching its apotheosis in 2016: smartphone saturation.

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