Reddit has a bold plan to earn more advertising revenue and it involves letting big name brands sponsor the posts of regular users. The ad program, which is slated to go live on August 4th, is part of a renewed effort from co-founder and CEO Steve Huffman to make the social news site more profitable, according to an interview published in Ad Age today. As part of the initiative, a brand like Taco Bell could seek out content on Reddit that fits its marketing campaigns — let's say a photo of a human-sized Crunchwrap Supreme created by an avid T-Bell fan. From there, Reddit will work with Taco Bell to display the post on different parts of the site and target specific users the brand wants to reach.
"This isn't traditional display...
