Bespoke typefaces have become all the rage in Silicon Valley. Google has its Roboto font family that’s become a cornerstone of the identity of many of their Material Design applications. Apple has its custom-made San Fransisco, which recently became the default typeface across the entire Apple family of devices. And while Microsoft can’t take credit for developing Segoe, the company has made the font its own, using it as a core part of the Microsoft, Windows, and Office branding.
